Generating Traffic With Press Releases and Video Marketing

Article marketing is quickly becoming a thing of the past in terms of the best ways to generate website traffic. Now, business owners are finding it easier than ever before to generate website traffic through press releases and video marketing. Both of these techniques allow you to reach millions of people at one time with your message and your information is almost guaranteed to be seen.


When you submit articles in a directory, they may or may not be read. With press release writing and submission your news worthy information will be shared with millions of people across tens of thousands of media outlets. Internet marketers have found that a well written press release is the key to getting an online business off the ground. Business owners should start with a series of press releases which highlight the opening of a new online business. From there they can focus their writing efforts on specific products or services that are offered by the company. For the best results, businesses should submit at least two press releases per week. Over the course of one to two months, most businesses will see a substantial improvement in their website traffic.


Video marketing is a little different from other forms of media. You do not need a high tech video to attract new customers. The process of making slide show videos which are easy to create and allow the consumer to also get valuable information about a product is all that it takes to generate website traffic. These videos can be placed on the home pages of websites as well as in the top video marketing websites. By promoting the videos through social media fan pages business owner can start to generate website traffic.


Social media plays a vital role in generating website traffic for any business. Facebook is a powerful marketing tool that allows business owners to continually target their consumers quickly and efficiently. “Like” ladders are becoming an increasingly popular tool for building a customer base. In a nut shell, this form of generating followers is where a business joins a “like” ladder and “likes” all of the pages that are listed. They then post their business page on the wall of those pages and those pages like them back. Consistently doing this over the course of a few weeks can substantially grow your customer base. Let’s say that you use this process for affiliate product A. Once your customer base has grown you can then tailor ads to just those fans of your one page to get them to like another page. This form of Facebook advertising costs a fraction of a penny per ad which is why it is so popular for internet marketers.


There is no right or wrong way to generate website traffic. Business owners have to invest the time and money to determining which avenues work best for their needs and deliver the results that they are looking for in click through rates and conversions to sales.

Source – Sparksight